Legal

Privacy policy

We take the protection of personal data seriously. This privacy policy explains which data we process when you visit our website, contact us, or consent to analytics and marketing services.

Last updated: May 2026

I. Controller

view GmbH
Ringstraße 110
51371 Leverkusen, Germany
Phone: +49 (0)221 29294311
E-Mail: info@view.cologne

II. General information on data processing

We process personal data only where this is necessary to provide this website, respond to enquiries, protect legitimate interests, comply with legal obligations, or where you have given your consent.

The legal bases are Art. 6(1)(a) GDPR for consent, Art. 6(1)(b) GDPR for contractual or pre-contractual enquiries, Art. 6(1)(c) GDPR for legal obligations, and Art. 6(1)(f) GDPR for legitimate interests.

Personal data is deleted once the relevant purpose no longer applies, unless statutory retention obligations require longer storage.

III. Hosting and server log files

When you access our website, the hosting provider automatically processes technical information. This may include your IP address, date and time of access, requested URL, referrer URL, browser type, operating system and transferred data volume.

This processing is necessary to provide the website securely and reliably, analyse errors and prevent misuse. The legal basis is Art. 6(1)(f) GDPR.

Where we use external technical service providers for hosting, delivery or security, this is based on legitimate interests and, where required, on a data processing agreement.

IV. Cookies, local storage and consent

Our website uses technically necessary browser storage to remember your cookie choice. For this purpose, the value cookie-consent is stored in your browser's local storage. This is necessary so that your choice does not have to be requested again on every page view. The legal basis is Art. 6(1)(f) GDPR.

Analytics and marketing services such as HubSpot, Leadfeeder/Dealfront and Google Analytics via Google Tag Manager are only enabled for analytics purposes after your consent. If you choose “Necessary only”, these services remain disabled for analytics purposes.

You can withdraw your consent at any time by deleting the local storage entry cookie-consent in your browser or by opening the website in a private browser window and selecting “Necessary only”.

V. Contact form and email contact

If you contact us by contact form or email, we process the data you provide, such as your name, company, email address, phone number and message content. We use this data to respond to your enquiry and for related communication.

The legal basis is Art. 6(1)(b) GDPR where your enquiry relates to a contract or pre-contractual measures. In all other cases, processing is based on our legitimate interest in responding to enquiries under Art. 6(1)(f) GDPR.

We use HubSpot for the contact form. Data submitted through the form is transmitted to HubSpot and processed on our behalf.

VI. HubSpot

We use HubSpot for contact forms, customer communication, CRM functions and, after your consent, website analytics and marketing evaluation. The provider is HubSpot Ireland Limited, 1 Sir John Rogerson's Quay, Dublin 2, Ireland; the parent company is HubSpot, Inc., USA.

When you use the contact form and after you have given consent, the following data may be processed in particular: IP address, device and browser information, visited pages, time of visit, referrer URL, form data and communication data.

Use of the contact form is based on Art. 6(1)(b) or Art. 6(1)(f) GDPR. Use of HubSpot for analytics and marketing purposes only takes place after your consent under Art. 6(1)(a) GDPR.

HubSpot may transfer data to third countries, in particular the USA. According to HubSpot, suitable safeguards such as standard contractual clauses are used. Further information is available in HubSpot's privacy policy: legal.hubspot.com/privacy-policy.

VII. Leadfeeder / Dealfront

After your consent, we use Leadfeeder/Dealfront to better understand which companies visit our website and which content is relevant to them. The provider is Dealfront Group GmbH and its affiliated companies, in particular Dealfront Finland Oy.

In this context, the following data may be processed in particular: IP address, technical session data, visited pages, time of visit, referrer information and information used to assign visits to companies. The purpose is not to identify private individuals, but to analyse B2B website visits at company level.

Processing only takes place after your consent under Art. 6(1)(a) GDPR. We also have a legitimate interest in improving our website, content, sales and marketing activities in a B2B context.

Further information is available in Dealfront/Leadfeeder's privacy notice: leadfeeder.com/privacy/privacy-notice/ and in the Privacy Center: leadfeeder.com/privacy/.

VIII. Google Tag Manager and Google Analytics

We use Google Tag Manager to integrate and manage website tags centrally. The provider is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. According to Google, Google Tag Manager itself does not create user profiles or store cookies for analytics purposes; however, it can trigger other tags.

Google Analytics may be integrated via Google Tag Manager after your consent. Google Analytics helps us understand how our website is used, which pages are particularly relevant and where we can improve content. In this context, data such as IP address, device and browser information, visited pages, referrer URL, time of visit and usage interactions may be processed.

Processing for analytics purposes takes place exclusively on the basis of your consent under Art. 6(1)(a) GDPR. We use Google Consent Mode so that analytics storage is disabled by default and only enabled after your consent.

Google may transfer data to third countries, in particular the USA. Further information is available in Google's privacy policy: policies.google.com/privacy.

IX. External links

Our website may contain links to websites of other providers. The respective providers are responsible for the content and privacy practices of external websites.

X. Your rights

As a data subject, you have the following rights:

Right of access (Art. 15 GDPR)
Right to rectification (Art. 16 GDPR)
Right to restriction of processing (Art. 18 GDPR)
Right to erasure (Art. 17 GDPR)
Right to data portability (Art. 20 GDPR)
Right to object (Art. 21 GDPR)
Right to withdraw consent
Right to lodge a complaint with a supervisory authority

To exercise your rights, please contact info@view.cologne or write to view GmbH, Ringstraße 110, 51371 Leverkusen, Germany.

XI. Data security

Our website uses SSL/TLS encryption. You can recognise an encrypted connection by “https://” in the address bar. We take appropriate technical and organisational measures to protect personal data against loss, misuse and unauthorised access.

XII. Contact

If you have any questions about this privacy policy or wish to exercise your rights, please contact:
info@view.cologne
view GmbH, Ringstraße 110, 51371 Leverkusen, Germany