About view GmbH — Strategy consultancy near Cologne

view is a consultancy with a clear conviction: strategy comes first. Always.

Our approach begins where most stop asking questions. We work on the strategic foundation before we talk about communication. Not because it is more comfortable, but because it is more effective.

Together with you, view answers the questions that increase your impact. Sometimes those questions are uncomfortable. Sometimes they lead to insights that go beyond brand and communication.

That narrows the field, but it makes the work better. Clients who work with view do not get a campaign. They get clarity.

Our field combines strategy and brand. A combination that is essential, yet still rare in the market.

For more than twenty years, we have advised B2B companies that are ready to ask the decisive questions. Not everyone who comes to us ends up working with us. That is fine. Only when the human fit is right does the work become productive.

Leverkusen is our home base. We work across Europe.

Hinter view

Andreas Franke

Founder and managing director, view GmbH

20+ years of experience

100+ strategy processes

Leverkusen headquarters

Over the course of his consulting career, Andreas Franke has accompanied hundreds of brand and strategy processes. Alongside Germany's mid-sized companies, more and more larger corporations are becoming aware of his work.

His background includes business studies at the Vienna University of Economics and Business, business coach training at the Cologne Chamber of Commerce, and decades of practice as a consultant, entrepreneur, investor and marketer.

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How we work

Three convictions that shape everything.

Strategy comes first

Communication is the final link, not the first. Starting there solves the wrong problem. We always begin with the fundamental strategic question, even when that is uncomfortable.

Direct, not loud

We say what we think. In workshops, in concepts, in conversation. No presentations that try to please. No recommendations that challenge no one.

Depth over breadth

view works on only a few projects at the same time. That is a deliberate choice. If you handle too many projects in parallel, you do not really serve any of them properly.

"We knew what we were doing. But we did not know why it was relevant. After working with view, that was clear."

Managing director, mid-sized B2B company, 1.000 employees

"With Andreas Franke, we brought in a consultant who really pulls with us. I have never felt an improvement so quickly."

Managing director, B2B company, 2.000 employees

"Many thanks to the view team. We learned a great deal during our time together. The different perspectives helped us especially well."

CMO, B2B company, 10.000 employees

"The people at view are simply good people. You can feel that this is not their first time with the topic. They are a professional partner in the best sense."

Owner, B2B company, 4.500 employees

Consulting that starts with thinking. Not with design.

view is a consultancy with a clear conviction: strategy comes first. Always.

Three convictions that shape everything.

Let's find out whether we are a good fit.